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As 2025 rapidly approaches, many business leaders are starting their strategic planning process. Setting a strategy is the most difficult and important part of a CEO’s job. While there are many different ways to create an annual strategic plan, effective plans include a few common elements. They reflect what did and did not work well in the previous year, as well as the opportunities for the following year. They are actionable, measurable and concise enough that the team can frequently review them to ensure they’re aligned. Strategic plans are not meant to just sit on the shelf until they get
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