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According to the Bureau of Labor Statistics, up to 90% of startups fail. The average failure rate across almost all industries for year one is 10%, while 70% of new businesses fail in years two through five. Amid ongoing economic uncertainty and a rapidly changing technology landscape, success can be even trickier to achieve.
You want every advantage to help your startup overcome these daunting odds. A sound marketing strategy can distinguish between being one of the 90% or one of the 10%. This article provides a roadmap for entrepreneurs to navigate these tough times and build a successful venture.
The startup
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