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The biggest mistake that thought leaders make is trying to be everything to everyone. They frequently switch their messaging, making building a loyal audience nearly impossible. This lack of focus leads to inconsistency and confusion. One month, they’re talking about leadership; the next, it’s productivity; and by month three, they’ve pivoted to culture. As a result, their message gets lost, and their impact is diluted.
The solution? Stick to one theme, one problem, one core message. Talk about that one thing often, but in different ways. Whether you’re a thought leader in leadership, employee engagement, AI, happiness, the future of work,
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