How the US Open and Grey Goose concocted a $10 million cocktail | CNN Business

New York CNN  — 

At the US Open currently underway in New York, a single cocktail will surpass $10 million in sales before the tennis grand slam event ends September 8.

The drink’s sales alone could cover the combined championship prize money for both the male and female singles winner — $3.6 million each this year.

The Honey Deuce – a mix of vodka, lemonade and a raspberry liqueur, plus its signature melon balls – has become a major success for both Grey Goose and the tournament. It’s the result of a strategic marketing campaign

→ Continue reading at CNN - Business News

More from author

Related posts

Advertisment

Latest posts

China is pushing divisive political messages online using fake U.S. voters

A photo illustration of the TikTok logo next to U.S. and China flags....

Algorithms don’t just pick playlists. They’re changing your life

Enlarge this image Algorithms are in everything from your social media...

Scientists piece together clues in a shark ‘murder mystery’

There are not many animals that can mess with adult porbeagle sharks — or at least, that’s what researchers used to think. But then,...