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The term small and medium businesses (SMBs) belies the sizable contribution these organizations make to economies and employment markets. According to the World Economic Forum, “Small and medium-sized enterprises (SMEs), which represent around 90% of all firms globally, provide roughly 70% of all employment and, by some estimates, contribute to up to 70% of global GDP.” They are also embedded in their communities, delivering innovative products and services that play a crucial role in accelerating economic development.
However, doing all of this while remaining competitive requires SMBs to perform a fine balancing act between three key goals. They must accelerate speed
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