How One Company Transformed a Medical Device into a Mass Market Phenomenon

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I first heard about Normatec at Unbreakable Performance Gym in West Hollywood nearly a decade ago.

One of the Jonas brothers was in the recovery room raving to a friend about how the Normatec compression boots allowed him to do two leg workouts in one day. I was intrigued. Usually, I’m done for a couple of days after a leg workout. I had to find out more about this product.

Turns out, I wasn’t alone. Once the exclusive, must-have recovery tool for celebrities and elite athletes, the device is now becoming popular with everyday people. Building on this momentum, Normatec’s parent company,

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