Opinions expressed by Entrepreneur contributors are their own.
Meta didn’t build its advertising empire on guesswork. Every dollar spent on ads is optimized for a return. On average, businesses running Facebook and Instagram ads see an 8-12x ROI on every dollar spent.
One thing Meta excels at is hyper-personalization. Every ad isn’t just shown — it’s shown to the right person at the right time with the right message.
Take the case of a boutique ecommerce store selling handmade jewelry. They invested $10,000 in a weekend ad campaign, targeting previous website visitors and cart abandoners. Instead of spraying their ads broadly, they focused on customers who had already shown interest
→ Continue reading at Entrepreneur