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Today’s marketplace seems to have a pretty good grip on what creates a positive brand image in the consumer’s mind. Guidance from influencers abounds; social media campaigns are targeted toward gaining loyal followers based on aligned values and common goals; and solopreneurs have the power and freedom to sculpt their missions and measures at will.
But what about on a wider scale? What can SMBs, SMEs, and large companies do globally across their enterprises to earn a seat at the social responsibility table and happily partake in the rewards that come with a well-respected brand image?
Part of my job as CEO
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