How Big Dairy Took Over Your TikTok Feed—With Help From Uncle Sam

This story originally appeared on Grist and is part of the Climate Desk collaboration.

For the past year and a half, you may have heard a lot about butter. It started with a viral video of influencer chef Justine Doiron carefully slathering two sticks of butter directly onto a wooden cheese board, seasoning the thick layer with flaky sea salt and lemon zest, arranging torn herbs and red onion across the surface, and finally finishing the dish with flower petals and a drizzle of honey. This was the butter board, a TikTok trend that quickly reached escape velocity and was featured by The New

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