How Agencies Can Embrace A Retainer Model As An Alternative To RFPs

By Mario Peshev, CEO of DevriX and Rush, angel investor and business advisor for SMEs who has scaled billions of impressions and millions in GMV.

While requests for proposals (RFPs) have been the norm for soliciting bids in various industries like road construction, government projects and military contracts for the past three decades, the unique challenges and dynamic nature of the web development field have prompted some agencies, my own included, to rethink their approach.

Over the past 24 years in building websites (and scaling multiple agencies and product startups), I have fully embraced the observations of Heraclitus, a Greek philosopher known for preaching that “the

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