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Hyper-growth is exhilarating — the pace, the scale, the market dominance. It’s what every founder and investor dreams of. However, as companies in AI, Web3 and other frontier industries double and triple their headcount within a year, there’s one major question that doesn’t get enough attention: When does a company actually need real people processes?
We’ve seen this story play out before. Southeast Asia’s tech industry has exploded over the past decade, with companies like Grab, Gojek and Sea Group scaling aggressively. But for every success story, there have been growing pains — layoffs, cultural breakdowns and leadership churn. And now,
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