SportsCenter was ESPN’s flagship show; its first episode aired when the network launched in September 1979. Now Disney, which owns 80% of ESPN, is taking its oldest offering and adding AI to its sports news, recaps, and analyses to catch the attention of a younger streaming generation.
ESPN chairperson Jimmy Pitaro stated Wednesday that SportsCenter would become its own app for the first time next year.
The tech will be able to match content to the interests of each viewer and “obviously, help significantly,” when it comes to personalizing the app, generating clips, and narrating them, Pitaro said.
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