Taco Bell has long positioned itself as a trailblazer in the fast-food industry, consistently delivering bold flavors, unique experiences and marketing that resonates with its passionate fan base. At last week’s Live Más LIVE event, the brand pulled back the curtain on its 2025 vision.
What we saw were menu innovations, technological advancements and a strategic roadmap designed to keep Taco Bell — the top franchise on the Franchise 500 for the fifth straight year — at the forefront of quick-service dining. According to Liz Matthews, Taco Bell’s chief food innovation officer, 2025 will be “delicious and joyful because I think we’re just that kind of brand. After eating Taco
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