Liz Dee, co-president of American candy company Smarties with her sister Jessica Dee Sawyer and cousin Sarah Dee, didn’t always know she wanted to join the family business, which was founded by her grandfather Edward Dee in Bloomfield, New Jersey in 1949.
However, Dee continued “responding to the call,” working on copy for Smarties’ first website when she was in middle school and helping launch and maintain its social media accounts in college and graduate school. She took on her current leadership role in 2008.
Smarties, which just celebrated its 75th anniversary, is still based in New Jersey, where Edward Dee immigrated with his family from England the same year he
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