It’s been over a month since Google rolled out AI answers at the top of search results and received backlash for the feature’s inaccurate responses.
A new study from SEO platform SE Ranking shows that Google has now decreased how often AI overviews appear and switched up which websites it uses to source answers.
The Wednesday study took 100,000 keywords across 20 niches, including business, politics, and wellness, and ran Google searches on the keywords. The researchers found that AI has noticeably less of a presence in Google search results now than it did five months ago when they did the same searches.
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