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SEO has long been a moving target. Back in the early days, “success” looked like stuffing keywords into web pages and trying to game the algorithm with backlinks. Then came the era of “Content is King,” user intent and semantic search — ultimately shifting the balance from tricks to value … black hat to white hat.
However, today, a new force is looking to reshape that search landscape: generative AI search.
Tools like ChatGPT and Google’s Search Generative Experience (SGE), as well as my favorite one, Perplexity, are changing how search engines understand, rank and present content.
All of a sudden, traditional
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