Gatorade is going back to its roots with a nostalgic new commercial featuring a familiar script — but a brand-new face.
Made popular in the ’90s, the “Is It In You?” commercial starred superstar athlete Michael Jordan in black and white with Gatorade-colored sweat. The ad became an iconic moment for the brand.
Now, Jordan is back and narrating the ad for the next generation with the “It Hasn’t Changed” campaign, featuring No. 1 WNBA draft pick Caitlin Clark, Buffalo Bills quarterback Josh Allen, and NBA star Jayson Tatum, playing their respective sports on screen.
“As the brand that has been on the sidelines fueling athletes for decades, we’re
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