From Barista to CEO: A Conversation With Smashburger’s Leader on Her Inspiring Journey, How She’s Transforming the Brand and Her Vision for the Future

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When Denise Nelsen stepped into the role of Smashburger CEO after an impressive career at Starbucks, it was clear she was bringing a wealth of experience and a fresh perspective to the fast-casual dining space. Initially, I couldn’t find much to uncover online about her transition or much about her — only announcements about her move from Starbucks to Smashburger. But as our conversation unfolded, her story revealed an interesting journey full of grit, passion, and vision that left a lasting impression.

Related: Inside Potbelly’s Recipe for Fast Casual Success

Denise’s rise from barista to executive vice president at Starbucks and eventually

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