Forget the Flashy Trends — Here’s How to Thrive with a Startup That Solves Real Problems

Opinions expressed by Entrepreneur contributors are their own.

Look around. What do you see? Bold and flashy trends tend to dominate the business space. Investment funds are rushing to invest in AI, blockchain and big data projects, while media attention is concentrated on just a few industries where the hype sets sky-high expectations. However, the real market is much broader than this narrow focus on “trendy” technologies.

It includes countless traditional industries and niche sectors that haven’t yet undergone major transformations but are in urgent need of innovation — and they can be just as profitable as the most advanced solutions.

From my experience, I’ve seen how the obsession with

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