Gone are the days of a local shopping center or department store serving one community. Today, e-commerce sales grow at the astounding rate of 20% each year, increasing even more during the pandemic when stay-at-home orders were all the rage. Add to that the leveling power of social media, where influencers promote brands and products on TikTok, Instagram, and Snapchat, and you have the perfect economic conditions for a powerful international e-commerce strategy.
The greatest thing about these social media marketing campaigns is that viral products can cross borders. These social media marketing campaigns can lead to an expanded consumer base. Yet doing so creates opportunities for