New York CNN —
Amazon is targeting retail rivals Shein, Temu and TikTok Shop with a new deeply discounted storefront that sells a wide array of products for $20 or less.
Called “Amazon Haul,” the mobile-only experience debuted Wednesday in the Amazon app and has everything from fashion accessories to home goods, plus clothes and electronics.
Haul is Amazon’s response to Chinese marketplaces, which have seen rapid growth in the United States from cost-conscious shoppers looking for cheap products, according to Neil Saunders, managing director for retail at GlobalData.
“The value retail segment
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