“Empathy Over Ego”: Why the Women of Gamma Are the Key to Its Multi-Million Dollar Success

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As Global Creative Director at Apple Music — a chapter he calls one of the greatest of his career — Larry Jackson revolutionized the music industry with bold ideas like artist-hosted radio and iconic ad campaigns. He didn’t leave his prestigious role out of dissatisfaction. He left because he had an idea. One so compelling he felt “gravitationally drawn towards it.” That idea became gamma.

“Founded” is fitting for gamma.’s creation, as the idea emerged while Jackson was searching for something intangible.

“I was looking for a home for the disenfranchised,” he says. “I sensed a growing community of artists seeking a

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