Fresh off its Ben Affleck-as-an-inept-Dunkin’-worker commercial during last year’s Super Bowl, which generated seven billion impressions, and his pairing with rapper Ice Spice, which helped the brand hold steady at #6 in our 2024 Franchise 500, Dunkin‘ is once again teaming Affleck with a young celebrity, TikTok’s Charli D’Amelio. The 19-year-old is the second-most-followed person — with about 151 million followers — on the 900-million-user platform.
Affleck is a notorious Dunkin’ fan, but D’Amelio is no stranger to the brand, either. In 2023, Dunkin’ named a drink after her and partnered with her to host an event.
Related: Considering franchise ownership? Get started now and take this quiz to find your
→ Continue reading at Entrepreneur