‘Don’t Be Too Nice’: Here’s How to Run the Perfect Video Call, According to Zoom’s CEO

Zoom CEO Eric Yuan founded the video communications company in 2011 when he was 41 years old and took it public in 2019. As of September 2025, Zoom had a market cap of $25.66 billion.

But despite 15 years of daily practice, he still thinks video calls can be better, because the best meetings are when people “can be themselves,” he told The New York Times.

Here’s Yuan’s advice for making your Zoom calls more productive.

Be accessible

Yuan says that he has a Zoom meeting link in his email signature so that people can set up calls with him.

Related: 13 Leadership Lessons from Zoom Founder and CEO Eric Yuan

Preparation is key

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