DirecTV is now paying customers to subscribe to competitors as Disney battle escalates | CNN Business

New York CNN  — 

DirecTV wants its customers to stick with the service during an increasingly nasty dispute with Disney that threatens to black out tonight’s “Monday Night Football” game. So DirecTV developed an unusual strategy: It’s paying customers to subscribe to a rival.

DirecTV has struck deals with Sling, owned by rival satellite provider Dish Network, and Fubo to offer its customers credits and discounts to sign up for competing streaming services so people can watch the game, which is airing on ABC and ESPN, two networks blacked out on its own service.

Affected

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