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One of the challenges all businesses face is figuring out how much personal support to offer their customers. Customer service automation can reduce the rate of human error and enable your company to scale its services more effectively.
Tools like chatbots allow you to provide 24/7 customer support and collect leads your team can follow up on during normal business hours. Plus, it can save your business quite a bit of money on call centers and customer support.
But too much of anything can turn into a problem, and relying too heavily on automation removes the personal touch most customers are looking
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