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In the high-stakes world of startups, founders often find themselves facing a paradoxical challenge: how to attract buyers without sellers and sellers without buyers.
This chicken-and-egg problem has derailed more promising startups than we care to count. The truth is, you can overcome this dilemma. Successful marketplaces like Airbnb, Uber and Etsy have already achieved this by creatively laser-focusing on one side of the market before moving on to the other.
Single-player mode
The key to solving the chicken-and-egg problem often lies in temporarily ignoring it. Instead of trying to build both sides of your marketplace simultaneously, focus on creating value for one
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