Costco helped sell more than half a million cars last year. Now General Motors, home of the Chevrolet and Cadillac brands, is tapping into Costco’s 50 million U.S. members to bring its electric vehicles to a wider audience.
GM told CNBC on Friday that it is using the Costco Auto Program, which charges automakers and car dealers a subscription fee in exchange for marketing and advertising. Costco members can access cars through the program at pre-arranged prices.
“We have a great partnership with Costco, and I’m really bullish on Costco because I like their brand,” GM North America President Marissa West, also a Costco member, told CNBC.
West called EVs a
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