Companies With This Kind of Culture Are More Innovative, More Likely to Grow and Have Happier Teams

Opinions expressed by Entrepreneur contributors are their own.

Ask anyone to name a creative person, and they’ll probably give you a well-known name from the world of the arts: a musician, painter, a filmmaker. And it’s true — great artists are all really creative people. However, creativity isn’t only in the arts; it’s a very important skill for many types of work.

In the world of business, supporting creativity helps your company grow, as it can lead to innovative solutions to on-the-job challenges.

Related: 10 Ways to Build a Creative Company Culture

The importance of creativity across the company

According to a McKinsey study, the most creative companies deliver better business

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