CNN presidential debate marks a pivotal moment for the network as it hopes to reverse its fortunes | CNN Business

CNN  — 

CNN on Thursday will do something no network has done in more than 35 years – host its own general election presidential debate.

It is a pivotal moment, not just for the country as it picks a new president, but also for CNN — with a new leader at the helm of the news network that has been beset by declining television viewership as it urgently embarks on a major newsroom overhaul to embrace its digital future.

Thursday night’s presidential debate, a marketing coup for CNN and its new chief executive, Mark Thompson, will offer the network a bright spot – and expectations of record ratings,

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