Choose Quality Over Quantity When Building Creator Relationships

By Isabelle Shee, CFO at GROW and 1/2 of @sheesisters, digital creators specializing in golf and lifestyle.

Let’s face it: Making friends as an adult can be hard, especially for influencers. With a tight schedule and countless events at our fingertips, finding success isn’t just about making quality posts anymore; it’s also about forming quality relationships.

Back in school, we made friends easily because we were on the same path together, had mutual friends, had set schedules and saw each other every day. Without that consistent environment, the people in the industry sometimes become known as “flaky,” “fake” and willing to drop you if something better

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