New York CNN —
Americans aren’t getting their Big Mac fix at McDonald’s anymore. They’re going to Chili’s instead.
Brinker International, Chili’s parent company, reported a nearly 15% in jump in same-store sales and increase of almost 6% in traffic for the most recent quarter thanks in part to a promotion of a new burger that now targets fast food.
The rising prices of fast food gave sit-down restaurants such as Chili’s and Applebee’s an opportunity to take on its quick-service competitors with its own deals. Social media conversation tracked by Chili’s showed that customers were
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