Canva Says Massive Subscription Price Increase Is Due to New AI Features

Is AI worth paying four times as much for a Canva subscription?

Design software service Canva is increasing membership prices for users globally, with some U.S. users reporting on X that the cost of five-person team subscriptions has gone up from $120 per year to $500 per year. Canva reportedly told users in an email that it would discount the higher price by 40% for the next year, bringing it down to $300 — still a $180 increase.

The company is worth $26 billion, has 185 million global monthly users, and may be preparing to go public.

Canva is justifying the price hikes by touting its new AI features.

“Our suite of products

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