Opinions expressed by Entrepreneur contributors are their own.
You’ve heard the statistics: Around two-thirds of startups fail.
Young companies fail for many reasons — from insufficient capital to lack of market demand — but scaling too quickly is the primary culprit. Growing at an unsustainable pace too early can be fatal, contributing to an estimated 74% of startup failures.
Gripped by the adrenaline rush of initial success, pursuing new markets, diversified product lines, and a larger customer base in the hopes of massive profits can be tempting. However, without a solid foundation, scaling too quickly can cause a promising company to crash and burn.
You can scale your business sustainably
→ Continue reading at Entrepreneur