We are living in a period in time in which the wave of environmental consciousness is taking roots as it is pushed not only by activists, but by government institutions, companies, and consumers. At the same time, while the same wave is not that prevalent in the east, the major easter economies are catching up economically very fast, and it’s a safe bet that the more the standard of living of people rises, the more environmentally conscious they would become.
Because of this, innovative companies in the field of renewable materials are in a great situation because they could use institutional backing (financial or otherwise) while at