Attract More Online Traffic and Customers to Your Small Retail Business With These 4 Innovative Techniques

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Want to rank at the top of search engines? Sometimes, you need to pay to play. Search Engine Marketing (SEM) is the practice of running paid ads in search engines — namely, Google — to attract more online traffic and customers.

But as a small retail business owner, you might not have the funds or technical know-how to run expensive, complicated paid ads. That’s why it’s essential to optimize the budget you do have and implement tried-and-trusted strategies to get the best return on your ad spend.

In this guide, I share innovative and cost-effective techniques for more lucrative SEM campaigns, driving

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