Opinions expressed by Entrepreneur contributors are their own.
Want to rank at the top of search engines? Sometimes, you need to pay to play. Search Engine Marketing (SEM) is the practice of running paid ads in search engines — namely, Google — to attract more online traffic and customers.
But as a small retail business owner, you might not have the funds or technical know-how to run expensive, complicated paid ads. That’s why it’s essential to optimize the budget you do have and implement tried-and-trusted strategies to get the best return on your ad spend.
In this guide, I share innovative and cost-effective techniques for more lucrative SEM campaigns, driving
→ Continue reading at Entrepreneur