Apple is reportedly working on its first foldable iPhone, putting the company head-to-head with Samsung, a rival that has pioneered foldable phones since 2019, and Google, which unveiled the Pixel Fold in 2023.
Bloomberg managing editor Mark Gurman, who has an 86.5% accuracy rate when it comes to Apple rumors, reported on Sunday that Apple will enter the foldable phone market in the latter half of 2026.
With products like the iPhone and Apple Watch, Apple entered each market early and helped shape what the mainstream version of the product would look like.
With the foldable iPhone, Apple will take a different approach, using what works for Samsung instead of creating
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