CNN —
Apple has apologized and admitted it “missed the mark” with its latest iPad Pro advertisement.
The ad, posted on social media Tuesday by Apple CEO Tim Cook, was met with backlash from internet users who felt that the ad celebrated technology’s destruction of human creativity and art.
In a statement to AdAge, Apple’s vice president of marketing communications, Tor Myhren, apologized.
“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the
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