Amazon Prime Video is more than a side benefit of a Prime membership — Amazon is building out the streaming service to stand on its own.
Jeff Bezos saw Prime Video “as an opportunity to build a media company,” not just as an offshoot of Prime, Prime Video head Mike Hopkins told Reuters on Wednesday.
Amazon has worked towards that vision for four years. Prime Video became the largest ad-supported streaming service in the U.S. in January after it started peppering movies and shows with ads by default for its 115 million U.S. subscribers. Prime Video comes with Amazon’s $14.99 per month Prime membership; as of January, opting for no ads
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