Since starting the first Prime Day in 2015, Amazon has seen the 48-hour event become a massive revenue generator. New estimates project that this year’s Prime Day on July 16 and 17 may be Amazon’s biggest yet, surpassing last year’s $12.7 billion in sales.
Adobe Analytics, the e-commerce research arm of Adobe used by over 85% of the top 100 U.S. retailers, told Reuters on Monday that spending for Amazon’s two-day Prime Day event this week could rise 10.5% from last year to about $14 billion.
Prime Day is an exclusive event for Amazon Prime members. Monthly membership prices are $7.49 for students and $14.99 for everyone else.
The expected 10.5%
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