New York CNN —
Adults bought more toys for themselves than for any other age group last quarter for the first time ever, surpassing toys for even the historically-dominant preschooler market.
Consumers 18 years of age and up spent $1.5 billion in toy-related purchases in the period from January through April, overtaking the three-to five-year-old demographic as the most important age group for the toy industry, according to a new report from market research firm Circana.
Looking back over a longer period, the report said as many as 43% of adults purchased a toy for
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