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It’s hard to know exactly what will work on Facebook these days. The world’s largest social media platform — owned by and rebranded as Meta — is constantly updating its algorithms and policies, which can create uncertainty for content creators and advertisers. However, with more than 3 billion users, Facebook offers a unique opportunity to drive traffic to your website, boost awareness for your business and grow your online audience.
Facebook ads can become a key component of your sales funnel, and when you understand how they work and what strategies perform best, you can create cost-effective campaigns that meet your
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