Dr. Beri Ridgeway and Susan Goldsberry are a unique duo in the startup world: Ridgeway, an obstetrician-gynecologist and Goldsberry, a successful cosmetics and skincare formulator. Through their new company Ina, they’re looking to solve problems that affect nearly 50 percent of the population at some time or another, but are rarely discussed: vaginal health and comfort.
Goldsberry was tending to her elderly mother, when she realized that there are very few products on the market for women over 55 years in age who deal with vaginal dryness, due to reduced estrogen levels. When she scoped out drugstore options, they were laden with ingredients she found problematic:
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