A marshmallow brand is selling $2 Easter dye kits in response to egg-spensive prices | CNN Business

New York CNN  — 

Record-high egg prices are probably forcing some people (or bunnies) to search for less-expensive alternatives this Easter. How about marshmallows?

After all, the white coating makes it easy to dye, and priced around $2 a bag, the fluffy treats are more cost-efficient than their hard-shelled lookalikes. The idea of pastel-colored marshmallows prompted Kraft Heinz-owned Jet-Puffed to release a color-dying kit just in time for next Sunday’s holiday.

The first-of-its-kind “Dip and Decorate Dozen” kit is a “festive, mess-free twist on egg decorating,” Jet-Puffed said in a press release. For just $1.99,

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