A Demographic Time Bomb Is About to Hit the Beef Industry

The early 1970s were the real heyday of beef in the US. It was the era of stroganoff, stews, and casseroles, steak lunches and 60-cent hamburgers. It was also the beginning of a long decline for the all-American meat. In 1975, Americans on average ate close to 90 pounds of beef each year. That has now dipped to around 57 pounds, and chicken has assumed beef’s place as the most-consumed meat in the US.

Falling appetite for beef is good news for the environment. Beef produces 10 times the greenhouse gas emissions of poultry or pig meat and between 20 and 60 times more

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