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Every winter, retailers watch revenue lines spike and then flatten again by February. What often goes unexamined is the potential of turning one-time holiday shoppers into lifelong fans of your brand. Just last year, U.S. consumers spent an average $902 a piece on winter‑holiday purchases — a surge of wallets wide open and, crucially, minds open to new brands.
While the holiday sales rush is fantastic, its actual value doesn’t just revolve around the immediate profit. It’s in the people who are discovering your brand for the first time. And that opportunity doesn’t start in December; it starts months earlier. Many successful