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A major shift is underway in the way consumers discover, research and purchase products online — and it’s being driven by artificial intelligence.
OpenAI is rolling out new features and exploring integrations with platforms like Shopify that could allow users to shop directly through ChatGPT. This means customers could search for and buy products from Shopify merchants without ever leaving a chat interface.
For decades, online shopping began with a Google search. Consumers typed in keywords, skimmed links, compared reviews and then clicked “buy.” That model is quickly being replaced by something faster, smarter and more personalized: AI-assisted shopping.
According to Adobe
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