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Startups are often eager to invest in building trust — until it comes to public relations. Then the budget tightens, the strategy gets fuzzy, and someone decides to “just handle it in-house.”
It’s understandable. PR doesn’t come with neat analytics like click-through rates or ROI dashboards. But that doesn’t mean it isn’t powerful. When done right, PR becomes one of the most effective brand-building tools a firm can use — especially in a credibility-driven space like startups, financial services or other professional services.
The problem is, most firms don’t know how to use PR to their advantage. Here’s how to change that