As younger drinkers shun traditional soda brands for gut-friendly alternatives, PepsiCo is hoping to lure them back with its iconic cola flavor.
On Monday, the company is unveiling a healthier version of its flagship flavor called “Pepsi Prebiotic Cola.” The permanent addition to its lineup builds off its acquisition of prebiotic soda brand Poppi, further entrenching itself in the fast-growing “better-for-you” trend that’s been a hit with Gen Z.
The new soda is a “reimagining what a traditional cola is for the changing consumer needs,” Ram Krishnan, CEO of PepsiCo’s
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