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If your content isn’t showing up on Google, your keyword strategy might be to blame. It’s not that you’re not using keywords — it’s that you’re probably using them wrong.
Keyword optimization is one of the most misunderstood areas of SEO. When done right, it gets your content found by the right people at the right time. When done wrong, it can bury your site under a pile of irrelevant search results. Here are the four most common keyword mistakes — and how to avoid them.
1. Stop keyword stuffing — it hurts both rankings and readability
One of the biggest mistakes in